Destinations · St. Pete Beach, Florida
5 Nights · The pink palace, the Gulf, and downtown by the bay.
Florida's Gulf Coast
On Florida's Gulf coast, where the sunset is a nightly event and the sand is the color of sugar. St. Pete Beach runs the length of a barrier island of powder-white shoreline and warm, calm water, presided over by the Don CeSar, the 1928 pink palace that has stood on the beach for a century. A few minutes across the water, downtown St. Petersburg has become one of the coast's most engaging small cities: a walkable grid of galleries and murals, the Dalí Museum on the waterfront, Central Avenue's restaurants and rooftops, and a marina where the bay meets the pier. Two very different landmarks, one easy stretch of coast. Five nights, on either side of the bay.
On the sand
The most recognizable address on the Gulf coast: the Pink Palace, directly on the beach, in the middle of everything. Or trade the sand for the city, just across the bay, below.
The Pink Palace. Built in 1928 and standing over the beach ever since, a Gatsby-era Mediterranean landmark of blush-pink stucco, white arches and red-tile turrets, directly on the Gulf.
F. Scott Fitzgerald and the Jazz Age set came for the beach and the ballrooms. The beach and the grandeur remain, now with Spa Oceana and its rooftop garden, Gulf-front pools, and rooms redone in an airy coastal-chic. On the sand, in the middle of everything, and impossible to mistake for anywhere else.
The Beach · 6 Days
Or, downtown on the bay
The city landmark, freshly made new: a 1925 pink palace on the downtown waterfront, a marina on one side and the walkable heart of St. Pete on the other.
Opened in 1925 and reborn in 2024 after a top-to-bottom restoration by the Rockwell Group: a pink Mediterranean Revival landmark on the downtown St. Petersburg waterfront.
It sits between a private marina and the walkable heart of the city, the Dalí Museum, the Pier, Central Avenue and its galleries all within a stroll. A championship golf course, clay tennis courts, a new spa, and a grand veranda over the bay.
Downtown by the Bay · 6 Days
Arranged privately
Everything here we arrange privately, for your party alone, and time around your stay. Tell us which appeal and we build them in.






Each is arranged privately for your party and timed around your stay, and we confirm the details ahead of arrival.
Good to Know
The dry season, and the height of the Gulf coast: warm days, low humidity, blue water, and the calendar full. November through April is the peak, and the finest rooms sell first.
The summer is hot and green with afternoon storms, and the rates ease; hurricane season runs June to November.
Tampa International (TPA) is about forty minutes away, with nonstops from most of the country; St. Pete–Clearwater (PIE) is closer still. No passport needed. Airport transfers we arrange on request. The Don CeSar sits on the beach; the Vinoy is downtown on the bay, about twenty minutes apart.
The right hotel, the right room, the beach or the bay, and every guide and day you choose, all arranged. You arrive to breakfast, amenities, and the details you only know to ask for once you have been.
Welcoming to all
We build the trip we would want ourselves: the right hotel, the right room, and the kind of details you only know to ask for once you have been. Tell us your dates, and whether it is the beach or the bay, and we will shape the rest around you.